Privacy Policy

Last updated: 2 August 2026

1. Introduction

This Privacy Policy explains how iLoveLondon.com (“we”, “our”, “us”) handles personal information when you visit our website, contact us, or use an affiliate link. We process personal information in accordance with applicable UK data protection law, including the UK GDPR and the Data Protection Act 2018.

2. Who We Are

iLoveLondon.com is an independent travel information website funded through affiliate links. We do not sell products or services and we do not take bookings or payments. For the personal information we collect directly, iLoveLondon.com is the data controller.

Contact Email: info@ilovelondon.com
Website Name: iLoveLondon.com

3. Information We Collect

We may collect information that you voluntarily provide when you contact us, such as your name, email address and the contents of your message.

When you browse our website, our server and service providers may process technical and usage information such as:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Referring source
  • Approximate location derived from your IP address
  • Dates, times and general interaction data

We do not intentionally collect special category data. Please do not send sensitive personal information by email unless it is necessary.

4. How and Why We Use Personal Information

We use personal information only where we have a lawful basis:

  • Legitimate interests: to operate, secure and improve the website, prevent misuse, understand general site performance, and respond to ordinary enquiries. Our interests are running a useful and secure travel-information website.
  • Consent: for non-essential cookies or similar technologies where consent is required. You may withdraw consent at any time through the cookie controls made available on the website.
  • Legal obligation: where we must retain or disclose information to comply with applicable law.

5. Cookies and Similar Technologies

Our website and third-party services may use cookies, pixels or similar technologies. Strictly necessary technologies may be used to deliver and secure the site. With your consent, non-essential technologies may be used for analytics and affiliate attribution.

Affiliate partners may use tracking technologies to recognise that you followed a link from our website and to attribute a later booking or purchase to us. You can accept, reject or change your choices using the website’s cookie controls and can also delete cookies through your browser. Rejecting non-essential cookies should not prevent access to the main website content, although some third-party features may not work as expected.

6. Affiliate Links and Third-Party Services

Some links and widgets take you to third-party websites, including travel and activity providers such as GetYourGuide. If you follow an affiliate link, the provider may collect information directly from you and may use tracking information to record the referral. Any booking, payment or account is made directly with that provider, not with iLoveLondon.com.

Third parties act under their own privacy notices and terms. Please review those notices before submitting personal information. We do not receive or store your payment-card details or full booking details.

7. Data Sharing and Disclosure

We do not sell, rent, or trade your personal data.

Personal information may be processed by organisations that help us run the website, including hosting, security, technical support and analytics providers, and by affiliate partners when you interact with their links or widgets. We may also disclose information where required by law, to establish or defend legal rights, or in connection with a reorganisation of the website.

8. International Transfers

Some service providers or affiliate partners may process personal information outside the United Kingdom. Where we are responsible for such a transfer, we use a lawful transfer mechanism required by UK data protection law, such as UK adequacy regulations or approved contractual safeguards. Third-party websites are responsible for explaining their own international transfers in their privacy notices.

9. Data Retention

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, security and record-keeping requirements. Routine correspondence is normally deleted when it is no longer needed. Technical logs are retained for limited periods determined by security and hosting needs. Cookie durations depend on the relevant cookie and are described in the website’s cookie controls where available.

10. Data Security

We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, alteration or misuse. However, no internet transmission or storage system can be guaranteed completely secure.

11. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights to:

  • Ask for access to your personal information
  • Ask us to correct or erase it
  • Ask us to restrict how it is used
  • Object to processing based on legitimate interests
  • Receive certain information in a portable format
  • Withdraw consent at any time, without affecting earlier lawful processing

These rights are not absolute and may not apply in every case. To exercise a right, contact info@ilovelondon.com. We may need to verify your identity.

Your right to object: You may object at any time to processing based on our legitimate interests. We will stop unless we have compelling legitimate grounds to continue or the processing is needed for legal claims.

12. Complaints

Please contact us first if you have a concern so that we can try to resolve it. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator. Visit ico.org.uk/make-a-complaint or call 0303 123 1113.

13. Children

This website is intended for a general audience and is not directed at children. We do not knowingly collect personal information from children.

14. Changes and Contact

We may update this Privacy Policy to reflect changes to the website, our providers or the law. The date above shows when it was last updated.

For privacy questions, requests or complaints, email info@ilovelondon.com.