Discover London

The city of history, culture, and endless adventure.

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A City Like No Other

From its iconic landmarks and world-class museums to its vibrant West End theatres and bustling markets, London captivates every visitor. Whether you're here for the history, the food, or the culture, there's always something new to discover.

Let us help you plan your unforgettable London experience. Inspiring millions of people each year.

170+
Museums & Galleries
40+
West End Theatres
3,000+
Parks & Green Spaces
2,000+
Years of History

Things to do in London

Explore the best tours, attractions, and activities in London. Book easily via our trusted partners.

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West End Show Offers

Experience the magic of London's West End — book your theatre tickets securely through our trusted partner, Theatre Tickets Direct.

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See a Show in the West End

Experience the magic of London's world-famous theatre scene. From long-running musicals to classic plays, a night in the West End is an unforgettable experience.

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Find Your Perfect London Hotel

From luxury 5-star suites to budget-friendly hostels and charming boutique hotels, find the perfect place to stay for your London adventure.

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Visiting London for the First Time?

If you are visiting London for the first time, here is a helpful guide to make your trip safe, easy, and most importantly, fun!

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Visitor Essentials

Practical tips and information to help you make the most of your London trip.

Getting Around

London has one of the world's best public transport networks. You can use a contactless payment card or Oyster card on the Tube, buses, DLR, London Overground, and most trains.

  • Contactless cards automatically cap your daily fare
  • Children under 11 travel free with an adult
  • Touch in and out on the Tube (buses: touch in only)
  • Night Tube runs Fri/Sat on select lines

Free Museums

Many of London's world-class museums offer free general admission, making the city perfect for culture lovers on any budget.

  • British Museum – Ancient artefacts from around the world
  • Natural History Museum – Dinosaurs and more
  • Science Museum – Interactive exhibits for all ages
  • V&A Museum – Art, design and fashion
  • National Gallery – European masterpieces
  • Tate Modern – Contemporary art in a power station

Tip: Pre-book free tickets online to avoid queues, especially for the British Museum and Natural History Museum.

Tipping Etiquette

Tipping in London is less mandatory than in some countries, but is appreciated for good service.

  • Restaurants: 10–15%, but check if service charge (often 12.5%) is already added
  • Pubs/Bars: Not expected when ordering at the bar
  • Taxis: Round up to nearest pound or 10%
  • Hotels: £1–2 per bag for porters

London is largely cashless – most places accept card payments including tips.

Best Time to Visit

London is a year-round destination, but each season offers something different.

  • Spring (Mar–May): Parks in bloom, mild weather, fewer crowds
  • Summer (Jun–Aug): Warmest (avg. 20–24°C), longest days, peak season
  • Autumn (Sep–Oct): Beautiful colours, thinner crowds, good deals
  • Winter (Nov–Feb): Christmas markets, festive lights, lowest prices

Pack an umbrella – London gets light rain year-round!

Money & Payments

The currency is British Pounds (£ / GBP). London is one of the world's most cashless cities.

  • Contactless and card payments accepted almost everywhere
  • Apple Pay, Google Pay widely accepted
  • Buses do NOT accept cash – card/contactless only
  • ATMs widely available if you need cash

Non-UK cards may incur bank fees – check with your provider before travelling.

Safety & Emergency

London is generally very safe for tourists, but stay aware of your surroundings in crowded areas.

  • Emergency: Call 999 (police, fire, ambulance)
  • Non-emergency police: Call 101
  • NHS: Free emergency care at A&E departments
  • Be alert for pickpockets on the Tube and at tourist spots

The UK has reciprocal healthcare agreements with some countries – check before you travel.

Exploring More of the UK & Ireland?

Discover top-rated tours and attractions in other iconic cities like Edinburgh, Dublin, and Manchester. Your next adventure is just a click away!

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